Squarespace Rebrand
A yearlong project in partnership with DIA. We spent the first 3 months in a deep dive of the brand, understanding what makes the company tick. Who and what is Squaresapce and how could we redevelop the brand in a way that allowed it to stay relevant for years to come. We developed a robust system that was fueled by Kinetic Typography. This was central and foundational to the work developed. We looked at an audio Mnemonic, a jingle as something memoriable. Surely, as a digital ( screen-first ) company...motion should be top of mind.
Studio Role _ Identity Development. Motion Studies.
Studio Role _ Identity Development. Motion Studies.
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