On their journey to zero emissions, Nissan called on us to create a fairly rich, and yes, flash site as a vehicle to promote The Leaf. We were also invited to create a short film capturing the possibilities that zero emissions delivers. “Anticipation” can be seen here. Based on the work done, we were asked to pitch against The LEAF broadcast campaign. We used a graphic nuemonic in the shape of a leaf and showed how it deconstructs into simple graphic forms.